Vivo Energy Ghana PLC, the company that markets and distributes Shell-branded fuels and lubricants in Ghana, has emerged as the biggest winner at this year’s National PR and Communications Excellence Awards by the Institute of Public Relations, Ghana, winning four major awards in recognition of its excellence in strategic communications, public relations and campaign execution.
The company’s quadruple win comprised Best Promotional Event and Best PR Campaign of the Year for its She’llFix initiative, alongside PR Organisation of the Year – Commercial and PR Organisation of the Year – Energy and Utilities. The awards reaffirm Vivo Energy Ghana’s commitment to strategic and purpose-driven communication and actions that reinforces corporate reputation, confirms valued stakeholder relationships and delivers meaningful value beyond its core business operations.
A major highlight of the achievement is the double recognition of She’llFix, an innovative initiative designed to equip female drivers with essential vehicle maintenance knowledge and practical car care skills. The campaign exemplifies Vivo Energy Ghana’s approach to public relations as a tool for education, empowerment and positive social impact, demonstrating how well-conceived communication initiatives can address everyday challenges while creating tangible benefits for stakeholders.
Through She’llFix, Vivo Energy Ghana empowers women with the knowledge and confidence to better understand their vehicles, identify basic maintenance needs and manage routine car care. By addressing knowledge gaps and challenging traditional perceptions around vehicle maintenance, She’llFix promotes greater independence among female motorists while reinforcing the importance of vehicle care, safety and responsible motoring.
Beyond its immediate impact, She’llFix reflects the company’s core values of Safety, Excellence, Caring, Respect and Integrity. It demonstrates a commitment to understanding customer needs, promoting inclusion and translating these values into practical initiatives that make a difference in people’s lives. The campaign also underscores the role of purposeful engagement in building trust, strengthening relationships and creating shared value.
Commenting on the awards, the Corporate Communications Manager of Vivo Energy Ghana, Shirley Tony Kum said, the recognition of Vivo Energy Ghana as PR Organisation of the Year in both the Commercial and Energy and Utilities categories further reinforces the company’s position as a leading player in Ghana’s downstream petroleum industry. These honours highlight the strategic contribution ofcommunications to business performance, reputation management and stakeholder engagement in an increasingly dynamic and competitive operating environment, she said.
