…As He Scoops Marketing Man Of The Year Award
The Group Chairman of McDan Group, Daniel McKorley, has received the high-status CIMG Marketing Man of the Year 2017 award at the 28th edition of the National Marketing Performance Awards.
Held at the Accra International Conference Centre (AICC),tThe event saw great men and women sweeping awards for their great works.
A citation read on behalf of Daniel McKorley, said despite challenges he faced with education, his passion to deliver satisfaction to the client is noticed in his endless efforts at improving current standards of operation and service in the industry through marketing.
In an interview after receiving the award, McDan Group Chair said, “At the end of the day, it’s not how much money you have made, but how many people can look at you and say if it had not been you I wouldn’t have been at this stage; how many lives you’ve been able to touch.”
He has expressed intention to establishing about 20 more companies to support government’s quest to creating more employment and moving the country beyond aid.
The Paramount Chief of Akwamu, Odeneho Kwafo Akoto III , who was Guest Speaker at the event, said one of the reasons most businesses fail in the country is due to lack of marketing research and analysis before introducing new products to the market.
According to him, a business or venture can only be successful when it is backed by well-reasoned out marketing plans based on sound research.
“Shift from business which are largely unplanned in the starting phase by way of market potential estimation, customer preference analysis and trends, innovations in product design, packaging, delivery, down the line and product information to better model with the above in mind as we plan business,” he said.
He charged businesses to pay attention to packaging, and labelling of their products to be of the best.