Goldboard Jewelry Limited has rolled out a bold strategy aimed at changing the face of Ghana’s gold industry by shifting focus from raw mineral exports to refined, high-value jewelry and investment-grade gold products made locally.
Managing Director Gertrude Emefa Donkor, announcing the initiative, described it as a decisive step toward a “gold value revolution,” with Ghanaian craftsmanship and digital commerce placed at the forefront.
“Our goal is to retain more value from our gold here at home and position Ghana as a global force in fine jewelry and investment gold,” she said. “We are moving from exporting raw gold to exporting finished excellence. Every piece we craft represents Ghanaian skill, creativity, and pride.”
As part of the rollout, the company introduced a diverse catalogue of locally produced rings, bracelets, necklaces, and a new line of investment products known as the Goldboard Tablet. The tablets come in 1g, 5g, 10g and 1oz 24-karat bullion formats, and are targeted at buyers interested in investment, gifting, and savings. They are supported by a guaranteed buy-back policy designed to inspire public confidence and promote wealth-building among consumers.
To expand global access to Ghana-made gold, Goldboard Jewelry also launched a 24/7 e-commerce platform with live gold-price tracking and payment options including mobile money, bank cards, and other secure digital channels. Customers can pick up orders at seven showrooms — five in Accra and two in Kumasi.
Ms. Donkor said the company’s digital move is part of a long-term plan to make Ghana more competitive in the global precious metals market while boosting employment and strengthening the local economy.
“Every cedi and every dollar spent on Ghanaian gold strengthens our economy, supports artisans, and builds a legacy for future generations,” she emphasized.
Goldboard Jewelry also revealed expansion ambitions, with plans to establish flagship branches nationwide and enter international markets such as Lagos, Johannesburg, London, New York, Zurich, and Dubai. The company says its ultimate target is to become Africa’s premier gold jewelry and investment brand.
Ms. Donkor urged the public and media to champion the vision, stressing: “Gold is not just a product; it is a legacy — and that legacy must benefit Ghana.”
