The Institute of Public Relations (IPR), Ghana, has unveiled a robust line-up of activities to mark this year’s World Public Relations Day, celebrated globally on July 16. This year’s theme, “Building bridges and navigating polarisation,” underscores the critical role of public relations in combating misinformation and rebuilding trust in institutions.
World Public Relations Day is observed annually to highlight the contributions of the PR profession to society, particularly in the areas of transparency, strategic communication, and stakeholder engagement. The July 16 celebration commemorates the birth of Ivy Lee, widely regarded as the father of modern public relations.
Month-Long Activities Across the Country
Under the leadership of IPR Ghana President Ms. Esther A. N. Cobbah, the Institute has outlined a series of activities throughout the month of July to engage practitioners, students, stakeholders, and the general public:
- Webinar:“PR and Our Stakeholders – Bridging the Gap”
- Executive Breakfast Meeting:With CEOs, government ministers, and high-level decision-makers
- Panel Discussions and Thought Leadership Forums:Focusing on truth-telling, governance, and development communication
- Youth and Student Engagements:Outreach to communication and journalism students nationwide
- Media Collaborations:Nationwide interviews, features, and op-eds to raise PR awareness
- IPR Community Impact Projects:Pro bono PR support for NGOs and underserved institutions
- Celebrating IPR’s National Footprint:Inauguration of Northern and Middle Belt Chapters
- National Survey:On the aspirations and development needs of young PR professionals
- Strategic Partnerships:With the DVLA and Ghana Health Service for thought leadership and advocacy
- Digital Campaign:Promoting the strategic value of public relations across sectors
- Participation in the maiden conference of the National and Regional Public Relations Officers of Ghana Health Service
“These initiatives reflect IPR, Ghana’s commitment to elevating the profession, building national capacity, and advancing the strategic relevance of PR in governance and development,” said Peter Martey Agbeko, Chair of IPR’s International Relations Committee and member of the Governing Council.
